The Social Business
Please choose one of the following that best suits your role or scroll down the page to understand how we assist sales, marketing and PR teams.
Digital Communications Strategy
Designed for public relations professionals and corporate communications officers in mind our digital communications strategy consulting is an off the shelf package of consultancy, training and documentation services designed to help companies meet the market demand for social media communications.
H2O have many years of experience in providing digital and technical consultancy to clients in the Middle East. Our clients include some of the regions leading public relations and branding companies. We have also delivered workshops & keynotes to the Middle East Public Relations Association, Zayed University Globecom project, and the Global PR congress and private workshop sessions for leading brands that include LG Electronics, Panasonic, IIR Informa, Meirc , United Business Media, United Media Services, Market Buzz PR, Strawberry PR, Zaman and many others.
With our assistance companies effectively change their business model to the address the dynamics of the new social media market. We help our clients to maximize their revenue opportunities and reduce their communications costs whilst at the same time increasing their competitive advantage by showing them how to effectively engage people with social media technologies.
Want to understand more? Why not arrange an initial meeting with one of our consultants to explain how we can help? Or if you are a PR company you can apply for partnership with H2O on our partner community and one of our channel account managers will contact you.
Digital Marketing Strategy
Marketing used to be about how much information you could push out, these days it is about how many relevant discussions you can have with internal and external brand stakeholders. That is a fundamental change in both attitude and process in a very short period of time. Marketing departments have to transform their business operations in order to maximize their effectiveness and effectively report results back to the business. With social media becoming an increasingly important and effective marketing channel it is critical that marketing department’s full y appreciate the finer details of its use.
Our experience is based on working with the marketing departments of leading companies that include IQPC, IIR Informa, United Business Media, United Media Services, LG Electronics, Moevenpick Hotels, Al Maya group and many more. This places H2O in a strong position to facilitate the acceleration of change towards social engagement.
Enterprise marketing teams work with H2O to help them define exactly how they change and re-model their marketing practices, adopt best practices and engage their stakeholders using social media technologies.
We can show you how to use social media technologies and implement an effective data acquisition, data management and communications strategy with your stakeholders. The result is decreased marketing costs and significantly improved marketing effectiveness.
It is a harsh reality of life that most marketing managers get fired not necessarily because they are ineffectual but because they cannot demonstrate their value and contribution to the business. Our focus is on measurement. By demonstrating how your marketing efforts have a positive impact on your bottom line revenues, we can ensure that everything you do can be demonstrated back to the business in terms of bottom line improvement.
Our consulting practice can help your marketing team better understand affinity, advocacy and engagement within your target market and can help you define and implement strategies to increase the recommendations, leads and sales generated by your team. To find out more request an initial meeting with one of our consultants to discuss your requirements.
Digital Sales Strategy
Companies that fundamentally understand that without sales they don’t have a business are well positioned to take advantage of the changes and opportunities afforded by new social media technologies.
H2O have worked with leading companies including Dubai World Group, G2 Publishing, Panasonic, LG Electronics, Vodafone, Hewlett Packard, Tech Events, Nokia and many others to assist them in defining use cases for social media adoption within a sales & marketing environment. It’s a simple proposition, with your sales teams engaged in the right social media platforms for your business and following best practices you can significantly improve lead generation and sales performance.
Working with our customers, we help them define leading sales strategies to increase sales engagement and increase lead acquisition by implementing affiliate programs, pay per lead incentives, e-commerce syndication and other performance based platforms that deliver a measurable benefit to your sales team’s performance.
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